In this New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), and the evolution of Nike into one of the world’s most iconic, game-changing, and profitable brands.
Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”
A young business grad, Phil Knight borrowed $50 from his father to launch a company with one mission: to import high-quality, low-cost running shoes from Japan. In 1963 he started selling the shoes from the trunk of his car, grossing $8000 the first year. Now, Nike’s annual sales top $30 billion.
In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight has always been a mystery. In Shoe Dog, he tells his story, starting at 24 deciding with a decision against working for a big corporation, he would create something new, dynamic, and different. All his own.
He details the many risks he encountered, from crushing setbacks to ruthless competitors and hostile bankers, all leading to his many thrilling triumphs. Even more, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.
Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.